SEO stands for Search Engine Optimisation – which also refers to the process of improving your website to increase its visibility on Search Engine Results Pages (SERPs). This, in turn, helps to generate more quality and quantity traffic for your website. Simply put, SEO enables your brand, business or services to get discovered by search users organically (in ways that are unpaid).

As one of the most impactful elements of a company’s marketing efforts, SEO can yield numerous benefits. For one, it can serve as one of your primary sources of leads. When you rank well organically, potential customers who are actively searching for information related to your industry, products or services are more likely to notice you and engage with your brand.

SEO is basically a process of boosting your website in Google’s organic search results. As of June 2019, there are around 200 ranking signals that impact a website’s organic ranking. At SEOAgency, we work on Technical SEO, Copywriting & Offsite ranking signals to boost your website in the search returns.